Why is it always 9:41 in Apple product photos?

Why is it always 9:41 in Apple product photos?

Quick TEQ: This post aims to answer the age old question, of why it’s always 9:41 in Apple’s product photos.

Have you ever wondered why it is always 9:41 in Apple’s product’s photos? To some, it may just seem random, but there is actually a very deliberate reason behind this.

When Steve Jobs announced the first iPhone in 2007, the time was 9:42 AM. Hence, all the advertisements for the iPhone always displayed 9:42 AM.

Why is it always 9:41 in Apple product photos?
9:42 in the iPhone 4

However, this trend changed when the iPad was launched on April 3, 2010. After the iPad was revealed to the world, the screen on the device displayed 9:41 AM, and thereafter most of Apple’s promotional photos or videos all displayed 9:41 instead.

Why is it always 9:41 in Apple product photos?
Launch of the iPhone 6 and iPhone 6S

Apple’s executive, Scott Forstall claims that all the keynotes were perfectly timed so that all the big reveals were done about 40 minutes after, so the images on the projection would actually sync up with the presentation. However that doesn’t seem to happen now.

The Apple Watch is a different story. The promotional videos and photos for the Apple Watch all show the time to be 10:09 AM. This was to compete with most other watch brands as they always set the time as 10:10 in their advertisements. This is essentially so that the hour and minute hands don’t block the brand name or logo under the 12.

Why is it always 9:41 in Apple product photos?
10:09 in the Apple Watch

Experts speculate that Apple chose 10:09 as the time in their Apple Watch, so that it represents that it is always a head of its competition. Another theory suggests that 10:09 is actually more symmetrical than 10:10.

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